Are you a student innovator interested in mobile health technology?
Are you ready to pursue your entrepreneurial dream?
This IS your opportunity!
Health services around the world see mobile as a new channel that will lower cost while improving the quality of care through new and innovative mobile healthcare solutions. Creative thinking on this topic is taking place within academic communities around the world. The GSMA, along with Qualcomm and the Qtel Group, want to foster and stimulate fresh thinking about mobile health in the top universities around the world. We are appealing to the best student brains to do something outrageously cool!
The GSMA Mobile Health University Challenge 2011-2012 seeks students that want to make a difference in the world with pioneering mobile health concepts, applications, and devices that address a health care need within wellness, awareness, diagnosis, treatment & monitoring, clinician support tools and health information systems. This collaboration between industry and academia will drive innovation and entrepreneurship, envisaging the power of mobile to deliver new innovative healthcare solutions worldwide.
Your hard work will give you the chance to be taken to showcase your idea at the prestigious GSMA-mHealth Alliance Mobile Health Summit in Cape Town, South Africa in May 2012 in Cape Town where you will have the opportunity to compete for a $5,000 prize of training and mentoring towards the future development of your innovation. The invited teams will also get full passes to the GSMA-mHealth Alliance Mobile Health Summit 2012 to network and engage with a number of the leading lights in the industry.
The Challenge
Develop Your Great Mobile Health Idea
Develop a Mobile Health concept that will address a Healthcare need today. It could take the form of a business concept, or a technology development (application or device development) and could be aimed at any market, any health issue, any manner of end users, be it healthcare professionals, patients or consumers who want to keep well.
Entry to the Qualifying round
From the entries received 10 university teams will be selected to take part in the final round of the GSMA Mobile Health University Challenge 2011-12 in Cape Town, South Africa. If your University has more than one entry, we will need a qualifying round to find the best within your University.
Participate in the Finals
Top Ten teams will advance to the final round to be held at GSMA-mHealth Alliance Mobile Health Summit in South Africa
The final competition at the Summit will consist of two rounds
Top two teams from the first round will compete for the second and the final round
Each finalist team will get 10 minutes to present to a panel of judges – venture capitalists, major industry players and thought leaders in the mobile health ecosystem
Venture capitalists and judges will provide live feedback through a 3-5 minute Q&A session immediately after each presentation before marking their ballots.
There will also be an audience favourite ballot in the competition final round.
Eligibility
Student Eligibility
To participate in a regional qualifying round, students must:
- be in good standing, and registered as students at an institution of higher learning for either undergraduate or postgraduate education
- or taken a leave of absence from an eligible school no more than twelve months prior to January 2012
- identify a university-affiliated faculty or doctoral student advisor for the team. Multiple teams from the same institution may have the same faculty/doctoral advisor
Team Eligibility
Student startup teams must have:
- a minimum of least two and at most six students, all meeting the above criteria
- applications that do not have any current venture capital funding
- Selected two members of the team from the qualifying rounds to compete for the final round. *The top 10 teams will receive airfare, ground transportation and accommodation support to travel to GSMA-mHealth Alliance Mobile Health Summit in Cape Town, South Africa in May 2012, where they will compete in the final rounds.
Key Dates
March 1, 2012 – Teams must be registered on BMIC.org with the intent to compete.
March 31, 2012 – University teams must submit the following:
- Screen shots of Application or Solution
- Executive summary of the entry
- Declare mobile/tablet app operating system, utilization of location based services
April 14, 2012 – Finalists announced!
May 1, 2012 – Finalists must submit the following:
- Detailed proposal containing reference to judging criteria
- Pitch videos and all presentation media
- Demos uploaded: all pitches require some form of prototype as a proof-of-concept, whether a clickable mockup for what the product will look like to a solution running with partial or full functionality.
May 28 – June 1, 2012 – GSMA-mHealth Alliance Mobile Health Summit in Cape Town, South Africa
May 28, 2012 – GSMA Mobile Health University Challenge 2011-2012 Finals
The Big Reward
Two members from each of the top ten teams will be taken to pitch their concepts to a diverse judging panel made up of venture capitalists, major industry players and thought leaders in the mobile health ecosystem, at the prestigious GSMA-mHealth Alliance Mobile Health Summit in Cape Town, South Africa in May 2012. The invited teams will also get full passes to the GSMA-mHealth Alliance Mobile Health Summit 2012 to network and engage with a number of the leading lights in the industry.
The winning team will be awarded up to $5,000 worth of training and mentoring towards the future development of their innovation.
Judging Criteria
| Criteria | Description |
|---|---|
| Commercial Appeal | How much potential appeal is there to consumers, companies and professionals? Is it commercially, socially, politically, or personally appealing, relevant, or exciting? |
| Essential Value & Utility | What is the level of indispensability and importance of the app? |
| Innovation & Uniqueness | Is it freshly entertaining, or a new approach to an old problem, or a better way to do something efficiently/effectively/elegantly? |
| UI and Quality of Experience | Is there clarity, simplicity, friendliness, and an intuitive feel of how the app works and what to do next? Is it attractive? |
| Effective Use of API(s) & Technology | How well and to what extent is the app taking advantage of potential hardware and APIs? |
| Significance of "Problem" App Identifies/Solves | Estimate how compelling the app appears to be in solving a difficulty that has been painful previously. |
| Due Diligence | How well did the team cover what you consider the key questions? How well did the team demonstrate its understanding of this opportunity? How does the team envisage their solution developing over the short and long term? |
| Meaningful Feedback | Does the solution provide user feedback and store historical data for easy user historical comparison? |
| Global Markets | Does the solution address a medical issue of a specific region? How easily can the solution be adapted for other markets? How much of the world population (eg consider emerging markets) could benefit from the solution? |
| Regulatory Considerations | Has the team researched the regulatory hurdles (eg clinical trials) and compliance issues that will need to be overcome for the solution to be market ready in their target markets? |
We encourage solutions to be designed around commercially available, off-the-shelf devices, radio technologies and communication platforms. Examples for:
- devices include commercially available, off-the-shelf blood glucose meters, blood pressure cuffs, weight scales, etc.
- radio technologies include, Bluetooth, Bluetooth LE, ANT+, WiFi and cellular.
- communication platforms include wirelessly enabled data collection display and communication devices such as mobile phones, tablets and eReaders.
The GSMA Mobile Health University Challenge 2011-2012 Partners
GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations. The GSMA is working with its mobile industry members and regulators to help healthcare professionals deliver better, consistent and more efficient healthcare. For the latest information on Mobile Health programme please visit www.gsmaembeddedmobile.com. We have created an Industry Portal where the mobile and health sectors come together, please visit www.mobilehealthlive.org to view latest news, publications and industry insights Industry.
Qtel
The Qtel Group, which has a presence in 17 countries across the MENA region and Southeast Asia, is committed to delivering innovative services and products to more than 77 million customers. A key focus area within this is mHealth, which uses advanced mobile technology to provide updates and alerts for individuals and organisations.
A range of new “mHealth” services were rolled-out earlier this year, with a particular focus upon prioritising illnesses that have an endemic impact across the community. These included health alert services for customers in Kuwait and Iraq, and a special appointment booking service via mobile used in the Maldives. Working closely with regional and global health experts, additional services will be gradually rolled out across the Qtel Group footprint in the future.
Participation in the GSMA Mobile Health University Challenge is part of the Qtel Group’s efforts to build new strategic alliances to help support the development of mobile health in the Middle East, Asia and North Africa. This collaboration between industry and academia will drive innovation and entrepreneurship, enabling The Qtel Group to expand the range of options for customers.
Qualcomm
Qualcomm is the world leader in next-generation mobile technologies and the world’s largest manufacturer of chipsets for the wireless industry. A pioneer in the development of machine-to-machine (M2M) technologies for wireless, Qualcomm is breaking new ground yet again, helping companies in the medical device, pharaceutical and life sciences industries develop connected health solutions. As part of that commitment, we are very pleased to sponsor the global Mobile Health University Challenge, which assembles the brightest minds from top universities to create and develop mobile health business concepts, applications and devices that address a health care need. The health care industry is ready for a new wave of technology innovation. Visit Qualcomm on the web at http://www.qualcomm.com or follow us on Twitter @Qualcomm_Health.
Continua Health Alliance
Continua Health Alliance is a non-profit, open industry organization of healthcare and technology companies joining together in collaboration to improve the quality of personal healthcare. With more than 240 member companies around the world, Continua is dedicated to establishing a system of interoperable personal connected health solutions with the knowledge that extending those solutions into the home fosters independence, empowers individuals and provides the opportunity for truly personalized health and wellness management.
In order to build trust and ensure customer peace of mind, Continua Health Alliance has created a product certification program with a recognizable logo signifying interoperability with other certified products. Developing design guidelines that will enable vendors to build interoperable sensors, home networks, telehealth platforms, and health and wellness services.
In their support for the GSMA Mobile Health University Challenge the Continua Health Alliance have released their guidelines to any University that is taking part in the Challenge. This access will enable students to develop ‘Plug and Play’ devices that will enable integration with any other Continua device. For more information please contact Chuck Parker (chuck.parker@continuaalliance.org)
BMIC
The Berkeley Mobile International Collaborative (BMIC) was founded in 2009 by Ken Singer, Bill Washburn, and Paul Nerger. The idea started life as a Mobile Innovation and Entrepreneurship class, taught by Ken Singer at the University of California, Berkeley. After two years of a highly successful class program, BMIC was formed to take the concepts of the course and turn it into a global competition amongst teams from the top universities around the globe. BMIC now runs a number of University Mobile Challenges.
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