11 student startup teams from 13 countries competed at the first annual University Mobile Challenge™ held on Monday, February 14th, 2011 from 10AM to 12:30PM in Barcelona, Spain at the GSM Associations Mobile World Congress.
The 2011 top four winning teams were, in order:
- Noodle from the University of California, Berkeley
- ASK Messaging from the University of Michigan
- ShareMySpot from ESSEC – Paris
All 2011 finalists:
- uGo from Politecnico di Torino
- Reeco the Recommender from Swiss Federal Institute of Technology Zurich

Team Noodle, winners of the 2011 BMIC challenge, with GSMA and BMIC staff.